Artist Alley - Convention Preparation


Planning and organizing your Artist Alley convention takes a lot of time and effort. This is a great opportunity to showcase your talent, build connections with fans, and potentially sell your work. That is why it is important to start preparing at least a month in advance.

To ensure a successful event, you need to approach it with a well thought out strategy.

We can help you with everything from arranging your artwork and merchandise to creating an attractive booth setup.

So let's dive in:

Decide for inventory:


Create a list of the artwork and merchandise you will sell in the Artists' Alley. Decide the type of artwork you want to display and sell in the artist alley

Consider your target audience and what type of artwork would interest them.

Design business cards, postcards, or flyers that display your artwork and contact information. These can be handed out to potential clients and serve as a reminder of your work.

At Artist Alley conventions, you have the freedom to represent a wide range of artistic styles and mediums. It also helps to attract a large audience.

Whether you specialize in traditional paintings, digital illustrations, animation peripherals, handmade crafts, comic book art, graphic design, or even photography, there's no limit to the type of art you can showcase.


The key is to choose the artwork that best represents your unique style and resonates with your target audience. Also do your research on the type of convention and the type of audience that will attend the convention.

If you are more into creating custom merchandising items like keychains, enamel pins, custom kiss cut stickers, custom washi tape and custom body pillow or anything related to your merchandising, please visit Vograce online store.



Vograce offers a wide range of services for artists and creators looking to bring their designs to life.

They specialize in custom manufacturing high-quality products such as enamel pins, acrylic charms, custom key chains, decals, and more. With its expertise in printing and production techniques, Vograce ensures that each product is crafted with precision and attention to detail. It also provides design assistance and offers customization options to help artists create unique, personalized products.

create a portfolio:

Compile a portfolio of your best artwork to showcase your skills and style. Be sure to include a variety of pieces to appeal to a wider range of customers.

Begin by selecting your best and most representative artwork, focusing on a cohesive theme or style that showcases your unique artistic voice.

Organize your portfolio in a professional and visually appealing way, considering the flow and arrangement of your pieces.

Include a variety of artwork, demonstrating your versatility and skill in different media or subject matter.

Provide clear, high-quality images of your artwork, whether through physical prints or a digital portfolio.

Also, consider including a short artist statement or biography that highlights the artist's background, influences, and notable achievements.

Apply for the convention:



Start by researching the specific convention you are interested in. Look for information on their website or social media platforms regarding their application process, deadline dates, and any specific requirements or guidelines they may have.

Follow the instructions provided by the convention to submit your application. This may involve uploading your portfolio, artist statement, and any additional documents they require.

Pay attention to any application fees or deadlines mentioned.

Create a short artist statement describing her artistic journey, influences, and the concepts behind her work. This will give the convention organizers an idea of your artistic vision.

Fill out the application form provided by the convention. It usually includes personal information, contact details, and questions about your artwork. Be sure to provide accurate and up-to-date information.

After you submit your application, it may be helpful to follow up with the convention organizers to stay up to date.

Please send a polite email or message expressing your interest and gratitude for the opportunity to apply. This shows your professionalism and enthusiasm.

The selection process can take time, so please be patient and wait for a response from the convention organizers.

After you have been selected for the convention:

Create a cohesive display:

Design your booth or table in a way that will effectively display your artwork. Use props, banners, and signs to attract attention and create a visually appealing display.

Start by planning your booth layout, making sure there is enough space for visitors to navigate comfortably.

Use professional signs and markings to clearly display your artist's name and artwork.

Consider using vertical displays, shelves, or racks to maximize the use of space and display your artwork at different heights.

Incorporate good lighting to highlight your pieces and create a visually appealing environment.

Personalize your booth with decorative elements that align with your artistic style.

  Decide the price of the product:

Determine prices for your artwork based on factors such as size, complexity, and materials used. Consider market value and competition to ensure your prices are fair and competitive.

Determine prices for your artwork and prints in advance. Make sure you have enough inventory to meet demand, and consider offering different price points to cater to a larger audience.

Interact with customers:

Be friendly and approachable to attract customers to your booth. Answer any questions they may have about your artwork and engage in conversations to build connections and potentially make sales.

Accept various payment methods:

Consider offering multiple payment options such as cash, credit/debit cards, or mobile payment platforms to accommodate different customer preferences.

Consider using a mobile payment app or card reader to make the process easier for customers.

Bring the necessary supplies:

Pack essentials like tape, scissors, markers, extra printouts, and business card holders. These items will come in handy for any last minute adjustments and sudden needs.

Network with other artists:

Take time to meet and connect with other artists in the artist alley. Networking can lead to collaborations, future opportunities, and valuable advice.

Share previews of your artwork and invite them to visit your booth.

Take breaks and stay hydrated:

It can be a long and tiring day, so remember to take short breaks to rest and recharge. Drink plenty of water and have snacks on hand to keep your energy levels up. Get at least one escort to help you throughout the event.

Promote your presence:

Use social media platforms, email newsletters, or online forums to let your followers and potential customers know that you'll be down artist alley. Share sneak peeks of your artwork to build interest and anticipation.

Follow up after the event:

After artist alley, follow up with any leads or contacts you've made. Send thank you emails or messages and consider offering discounts or promotions for future purchases.

Remember, preparation is key! Take the time to plan and organize your artist alley experience to make the most of the opportunity and showcase your talent. Good luck!